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Clorox® Regular-Bleach<sub>2</sub> with CLOROMAX™

Clorox® Regular-Bleach₂ with CLOROMAX™

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You wouldn’t hire a kinda-respectable babysitter or eat kinda-fresh sushi, so why not clean with an outstanding bleach? New Clorox^® Regular-Bleach₂ with CLOROMAX™ now keeps clothes whiter longer and cleans and protects surfaces.

CLOROMAX™ is our patented technology of polymers that:
• Helps reduce soil adhesion to surfaces and provides a quicker clean
• Delivers brighter and longer-lasting whites by improving performance between Clorox^® Regular-Bleach₂ and detergents

Plus it disinfects to kill 99.9% of germs and bacteria, which is also kinda awesome.

Some usage directions have changed, see updated instructions for Clorox® Regular-Bleach₂ with CLOROMAX™.

Find it in a store near you or online!

The family of bleach

The family of bleach

111513

Clorox® Regular-Bleach₂ with CLOROMAX™

How to use Clorox® Regular-Bleach₂ with CLOROMAX™

Cleaning, Sanitizing & Disinfecting

Bathroom
- Toilets
  
  Toilets
  
  To Clean and Disinfect a toilet bowl: Flush toilet or bidet. Pour ½ cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ into bowl. Brush bowl with scrub brush and let stand for 5 minutes. Flush.
  
  Always read and follow usage directions before using cleaning products.
- Bathtubs
  
  Bathtubs
  
  To clean and disinfect hard, nonporous surfaces. Mix ½ cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ per gallon of water. Allow solution to contact surface for at least 5 minutes. Rinse well and air dry.
  
  Always read and follow usage directions before using cleaning products.
- Sinks
  
  Sinks
  
  To clean and disinfect hard, nonporous surfaces. Mix ½ cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ per gallon of water. Allow solution to contact surface for at least 5 minutes. Rinse well and air dry.
  
  Always read and follow usage directions before using cleaning products.
- Faucets
  
  Faucets
  
  To clean and disinfect hard, nonporous surfaces. Mix ½ cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ per gallon of water. Allow solution to contact surface for at least 5 minutes. Rinse well and air dry.
  
  Always read and follow usage directions before using cleaning products.
- Tile
  
  Tile
  
  To clean and disinfect hard, nonporous surfaces. Mix ½ cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ per gallon of water. Allow solution to contact surface for at least 5 minutes. Rinse well and air dry.
  
  Always read and follow usage directions before using cleaning products.
- Plastic Bath Toys
  
  Plastic Bath Toys
  
  To clean and disinfect plastic bath toys. Mix ½ cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ per gallon of water. Soak prewashed toys at least 5 minutes. Rinse well.
  
  Always read and follow usage directions before using cleaning products.
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Nursery
- Potty Chairs
  
  Potty Chairs
  
  To clean and disinfect potty chairs. Mix ½ cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ per gallon of water. Empty seat and fill with bleach solution. Let stand for 5 minutes. Rinse well and air dry.
  
  Always read and follow usage directions before using cleaning products.
- High Chairs
  
  High Chairs
  
  To clean and disinfect high chairs. Mix ½ cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ per gallon of water. Sponge down pre-washed surface and let stand for 5 minutes. Rinse well and air dry.
  
  Always read and follow usage directions before using cleaning products.
- Changing Tables
  
  Changing Tables
  
  To clean and disinfect changing tables. Mix ½ cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ per gallon of water. Sponge down pre-washed surface and let stand for 5 minutes. Rinse well and air dry.
  
  Always read and follow usage directions before using cleaning products.
- Baby Bottles
  
  Baby Bottles
  
  To clean and disinfect. Mix 2 tsp. of Clorox^® Regular-Bleach₂ with CLOROMAX™ per gallon of water. Soak pre-washed baby bottles for 2 minutes. Rinse well and let air dry.
  
  Always read and follow usage directions before using cleaning products.
- Plastic Toys
  
  Plastic Toys
  
  To clean and disinfect toys. Mix ½ cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ per gallon of water. Soak prewashed toys at least 5 minutes. Rinse well.
  
  Always read and follow usage directions before using cleaning products.
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Kitchen
- Floors
  
  Floors
  
  To Clean: Pre-wash surface. Wipe or mop area with a solution of ½ cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ per gallon of water. Allow solution to contact surface for at least 5 minutes. Rinse well and air dry. To Sanitize: Wash, rinse and wipe surface area with a solution of 2 teaspoons of bleach per 1 gallon of water for (at least) 2 minutes. Let air dry.
  
  Always read and follow usage directions before using cleaning products.
- Disposals
  
  Disposals
  
  To Clean and Disinfect: pour ½ cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ into drain while running disposal and water.
  
  Always read and follow usage directions before using cleaning products.
- Sippy Cups
  
  Sippy Cups
  
  To clean and disinfect. Mix 2 tsp. of Clorox^® Regular-Bleach₂ with CLOROMAX™ per gallon of water. Soak pre-washed cups for 2 minutes. Rinse well and let air dry.
  
  Always read and follow usage directions before using cleaning products.
- Plastic Cutting Boards
  
  Plastic Cutting Boards
  
  To Clean and Sanitize: Mix 2 tbsp. of Clorox^® Regular-Bleach₂ with CLOROMAX™ per gallon of water. Pour solution over pre-washed cutting board and let stand for 2 minutes. Rinse with 2 tsp. of this product per gallon of water. Do not rinse or soak overnight.
  
  Always read and follow usage directions before using cleaning products.
- Appliances
  
  Appliances
  
  To Clean: Pre-wash surface. Wipe area with a solution of ½ cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ per gallon of water. Allow solution to contact surface for at least 5 minutes. Rinse well and air dry. To Sanitize: Wash, rinse and wipe surface area with a solution of 2 teaspoons of bleach per 1 gallon of water for (at least) 2 minutes. Let air dry.
  
  Always read and follow usage directions before using cleaning products.
- Countertops
  
  Countertops
  
  To Clean: Pre-wash surface. Wipe area with a solution of ½ cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ per gallon of water. Allow solution to contact surface for at least 5 minutes. Rinse well and air dry. To Sanitize: Wash, rinse and wipe surface area with a solution of 2 teaspoons of bleach per 1 gallon of water for (at least) 2 minutes. Let air dry.
  
  Safe for hard, nonporous surfaces only. Always read and follow usage directions before using cleaning products.
- Sinks
  
  Sinks
  
  To clean and disinfect hard, nonporous surfaces. Mix ½ cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ per gallon of water. Allow solution to contact surface for at least 5 minutes. Rinse well and air dry.
  
  Always read and follow usage directions before using cleaning products.
- Faucets
  
  Faucets
  
  To clean and disinfect hard, nonporous surfaces. Mix ½ cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ per gallon of water. Allow solution to contact surface for at least 5 minutes. Rinse well and air dry.
  
  Always read and follow usage directions before using cleaning products.
- Garbage Cans
  
  Garbage Cans
  
  Mix ½ cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ per ¾ gallon of water. After washing and rinsing, brush inside with bleach solution. Let stand for 2 minutes before rinsing.
  
  Always read and follow usage directions before using cleaning products.
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Any Room
- Travel Mugs & Water Bottles
  
  Travel Mugs & Water Bottles
  
  To clean and disinfect: Mix 2 tsp. of Clorox^® Regular-Bleach₂ with CLOROMAX™ per gallon of water. Fill pre-washed travel mugs and water bottles and let stand for 2 minutes. Rinse well and let air dry.
  
  Always read and follow usage directions before using cleaning products.
- Applicances
  
  Applicances
  
  To clean and disinfect: Pre-wash surface. Wipe area with a solution of ½ cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ per gallon of water. Allow solution to contact surface for at least 5 minutes. Rinse well and air dry.
  
  Always read and follow usage directions before using cleaning products.
- Walls
  
  Walls
  
  To clean and disinfect: Pre-wash surface. Wipe area with a solution of ½ cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ per gallon of water. Allow solution to contact surface for at least 5 minutes. Rinse well and air dry.
  
  Always read and follow usage directions before using cleaning products.
- Pet Bowls
  
  Pet Bowls
  
  To Clean and Sanitize: Mix 2 tsp. of Clorox^® Regular-Bleach₂ with CLOROMAX™ per gallon of water. Pre-wash surface. Fill prewashed bowls and let stand 2 minutes. Drain and air dry.
  
  Always read and follow usage directions before using cleaning products.
- Light Switches
  
  Light Switches
  
  To Clean and Disinfect: Mix ½ cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ per gallon of water. Prewash surface. Wipe surface with bleach solution and let stand for 5 minutes. Rinse and let air dry.
  
  Always read and follow usage directions before using cleaning products.
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Emergency Water Disinfection
- When boiling of water for 1 minute is not practical, water can be made potable by using this product. Prior to addition of the sanitizer, remove all suspended material by filtration or by allowing it to settle to the bottom. Decant the clarified contaminated water to a clean container and add 8 drops to 1 gallon of water, or add 1/8 teaspoon of this product to 1½ gallons of water. Allow the treated water to stand for 30 minutes. Properly treated water will have a slight chlorine odor. If not, repeat dosage and allow the water to stand an additional 15 minutes. The treated water can then be made palatable by pouring it between clean containers several times. For cloudy water, use 16 drops per 1 gallon of water, or add ¼ teaspoon of this product per 1½ gallons of water (3 drops to 1 quart). If no chlorine odor is apparent after 30 minutes, repeat dosage and wait an additional 15 minutes.
  
  Always read and follow usage directions before using cleaning products.
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Doing Laundry

Whites
- Dirt Stains
  
  Dirt Stains
  
  To Remove Stains and Clean: If bleach dispenser is available, fill to the maximum level. Add laundry. If you don't have a dispenser, for best results add ½ cup Clorox^® Regular-Bleach₂ with CLOROMAX™ 5 minutes after the wash cycle has begun. To Sanitize: Add 2/3 cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ to a standard size washer, or add 1/3 cup to a High Efficiency washer following the laundry use directions. Ensure contact with bleach solution for 10 minutes.
  
  Always read and follow usage directions before using cleaning products.
- Grass Stains
  
  Grass Stains
  
  To Remove Stains and Clean: If bleach dispenser is available, fill to the maximum level. Add laundry. If you don't have a dispenser, for best results add ½ cup Clorox^® Regular-Bleach₂ with CLOROMAX™ 5 minutes after the wash cycle has begun. To Sanitize: Add 2/3 cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ to a standard size washer, or add 1/3 cup to a High Efficiency washer following the laundry use directions. Ensure contact with bleach solution for 10 minutes.
  
  Always read and follow usage directions before using cleaning products.
- Juice Stains
  
  Juice Stains
  
  To Remove Stains and Clean: If bleach dispenser is available, fill to the maximum level. Add laundry. If you don't have a dispenser, for best results add ½ cup Clorox^® Regular-Bleach₂ with CLOROMAX™ 5 minutes after the wash cycle has begun. To Sanitize: Add 2/3 cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ to a standard size washer, or add 1/3 cup to a High Efficiency washer following the laundry use directions. Ensure contact with bleach solution for 10 minutes.
  
  Always read and follow usage directions before using cleaning products.
- Wine Stains
  
  Wine Stains
  
  To Remove Stains and Clean: If bleach dispenser is available, fill to the maximum level. Add laundry. If you don't have a dispenser, for best results add ½ cup Clorox^® Regular-Bleach₂ with CLOROMAX™ 5 minutes after the wash cycle has begun. To Sanitize: Add 2/3 cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ to a standard size washer, or add 1/3 cup to a High Efficiency washer following the laundry use directions. Ensure contact with bleach solution for 10 minutes.
  
  Always read and follow usage directions before using cleaning products.
- Dressing Stains
  
  Dressing Stains
  
  To Remove Stains and Clean: If bleach dispenser is available, fill to the maximum level. Add laundry. If you don't have a dispenser, for best results add ½ cup Clorox^® Regular-Bleach₂ with CLOROMAX™ 5 minutes after the wash cycle has begun. To Sanitize: Add 2/3 cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ to a standard size washer, or add 1/3 cup to a High Efficiency washer following the laundry use directions. Ensure contact with bleach solution for 10 minutes.
  
  Always read and follow usage directions before using cleaning products.
- Sauce Stains
  
  Sauce Stains
  
  To Remove Stains and Clean: If bleach dispenser is available, fill to the maximum level. Add laundry. If you don't have a dispenser, for best results add ½ cup Clorox^® Regular-Bleach₂ with CLOROMAX™ 5 minutes after the wash cycle has begun. To Sanitize: Add 2/3 cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ to a standard size washer, or add 1/3 cup to a High Efficiency washer following the laundry use directions. Ensure contact with bleach solution for 10 minutes.
  
  Always read and follow usage directions before using cleaning products.
- Other Stains
  
  Other Stains
  
  To Remove Stains and Clean: If bleach dispenser is available, fill to the maximum level. Add laundry. If you don't have a dispenser, for best results add ½ cup Clorox^® Regular-Bleach₂ with CLOROMAX™ 5 minutes after the wash cycle has begun. To Sanitize: Add 2/3 cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ to a standard size washer, or add 1/3 cup to a High Efficiency washer following the laundry use directions. Ensure contact with bleach solution for 10 minutes.
  
  Always read and follow usage directions before using cleaning products.
- Body Fluid Stains
  
  Body Fluid Stains
  
  To Remove Stains and Clean: If bleach dispenser is available, fill to the maximum level. Add laundry. If you don't have a dispenser, for best results add ½ cup Clorox^® Regular-Bleach₂ with CLOROMAX™ 5 minutes after the wash cycle has begun. To Sanitize: Add 2/3 cup of Clorox^® Regular-Bleach₂ with CLOROMAX™ to a standard size washer, or add 1/3 cup to a High Efficiency washer following the laundry use directions. Ensure contact with bleach solution for 10 minutes.
  
  Always read and follow usage directions before using cleaning products.
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What's in it anyway? See ingredients

What everyone and their mother is asking

Ingredients & Safety (12)

What's new in Clorox^® Regular-Bleach₂ with CLOROMAX™ ?

What's new in Clorox^® Regular-Bleach₂ with CLOROMAX™ ?

Clorox's answer:

We have reformulated our flagship product —Clorox^® Regular-Bleach₂ — to make our product even better. While maintaining versatile, affordable and powerful cleaning performance, Clorox^® Regular-Bleach₂ with CLOROMAX™ now solves two crucial and unmet needs:
• Keeps clothes whiter longer* —every time they are washed in the laundry

• Cleans and protects surfaces —for an easier and faster clean

*Based on stain removal vs. detergent alone

Still seeking answers? Ask away
What is CLOROMAX™ Technology?

What is CLOROMAX™ Technology?

Clorox's answer:

CLOROMAX™ is our patented technology of polymers that:
• Helps reduce soil adhesion to surfaces and provides a quicker and easier clean
• Improves performance between Clorox^® Regular-Bleach₂ and detergents to deliver brighter and longer-lasting whites than before

Still seeking answers? Ask away
What are the changes in bleach concentration?

What are the changes in bleach concentration?

Clorox's answer:

The new Clorox^® Regular-Bleach₂ with CLOROMAX™ Technology formula contains 6.0% sodium hypochlorite, compared to 8.25% in the previous formulation. With the addition of CLOROMAX™ Technology, the additional concentration of sodium hypochlorite is not necessary to deliver the confidence of a Clorox® Clean that our consumers know and trust.

Still seeking answers? Ask away
Is CLOROMAX™ Technology safe?

Is CLOROMAX™ Technology safe?

Clorox's answer:

Yes. Clorox^® Regular-Bleach₂ with CLOROMAX™ Technology is safe when used as directed. This product is registered with the Environmental Protection Agency for numerous health-sensitive uses, such as emergency water disinfection, food contact surface sanitization and swimming pool disinfection.

Still seeking answers? Ask away
Is CLOROMAX™ technology harmful to my family, pets or the environment? Will it ruin surfaces, equipment or clothes?

Is CLOROMAX™ technology harmful to my family, pets or the environment? Will it ruin surfaces, equipment or clothes?

Clorox's answer:

When used as directed, Clorox^® Regular-Bleach₂ with CLOROMAX™ should not pose hazards to children, pregnant women, pets or the environment. This product is registered with the Environmental Protection Agency for numerous health-sensitive uses, such as emergency water disinfection, food contact surface sanitization and swimming pool disinfection. The protective CLOROMAX™ barrier is invisible and will not harm any materials or fabrics on which bleach is approved for use.

Still seeking answers? Ask away
Is it safe to mix Clorox^® Regular-Bleach₂ with CLOROMAX™ with other household cleaning products?

Is it safe to mix Clorox^® Regular-Bleach₂ with CLOROMAX™ with other household cleaning products?

Clorox's answer:

No. We don’t recommend mixing Clorox^® Regular-Bleach₂ with CLOROMAX™ with other household chemicals, since toxic fumes could result.

Still seeking answers? Ask away
Is Clorox^® Regular-Bleach₂ with CLOROMAX™ safe for septic systems?

Is Clorox^® Regular-Bleach₂ with CLOROMAX™ safe for septic systems?

Clorox's answer:

Yes. When used as directed, Clorox^® Regular-Bleach₂ with CLOROMAX™ is safe to use in septic systems. The bleach breaks down rapidly to mostly salt and water.

Still seeking answers? Ask away
Can I use Clorox^® Regular-Bleach₂ with CLOROMAX™ to gargle, brush my teeth, or clean cuts and scrapes?

Can I use Clorox^® Regular-Bleach₂ with CLOROMAX™ to gargle, brush my teeth, or clean cuts and scrapes?

Clorox's answer:

No. Clorox^® Regular-Bleach₂ with CLOROMAX™ is not for personal usage.

Still seeking answers? Ask away
Is Clorox^® Regular-Bleach₂ with CLOROMAX™ flammable?

Is Clorox^® Regular-Bleach₂ with CLOROMAX™ flammable?

Clorox's answer:

No, Clorox^® Regular-Bleach₂ with CLOROMAX™ is over 90% water and is not flammable.

Still seeking answers? Ask away
What is the shelf life of Clorox^® Regular-Bleach₂ with CLOROMAX™?

What is the shelf life of Clorox^® Regular-Bleach₂ with CLOROMAX™?

Clorox's answer:

Clorox^® Regular-Bleach₂ with CLOROMAX™ should be replaced every year. Store this product upright in a cool, dry area, away from direct sunlight and heat to avoid deterioration.

Still seeking answers? Ask away
What organisms does Clorox^® Regular-Bleach₂ with CLOROMAX™ kill?

What organisms does Clorox^® Regular-Bleach₂ with CLOROMAX™ kill?

Clorox's answer:

Clorox^® Regular-Bleach₂ with CLOROMAX™ disinfects and sanitizes 64 different organisms. Please check the product's EPA-registered master label for exact organisms and dosage instructions.

Still seeking answers? Ask away
Where can I find information and usage instructions for Clorox^® Regular-Bleach₂ with CLOROMAX™?

Where can I find information and usage instructions for Clorox^® Regular-Bleach₂ with CLOROMAX™?

Clorox's answer:

Click here to find usage information and usage instructions.

Still seeking answers? Ask away

Usage & Packaging (6)

Are the usage/dilution instructions different? If so, how?

Are the usage/dilution instructions different? If so, how?

Clorox's answer:

Dilution and usage instructions have changed for some uses, including the following instances:
-Laundry sanitization
-Sanitizing non-food-contact surfaces, garbage cans and diaper pails
-Sanitizing wooden cutting boards
-Sanitizing dishcloths and rags
-Removal of mold and mildew from hard, nonporous surfaces

Please see the usage chart for a full list of changes.

Still seeking answers? Ask away
How long does it take for the CLOROMAX™ Technology to create a protective shield? How many times do I have to use it? If I use other cleaners in between bleaching, will they take away the CLOROMAX™ shield?

How long does it take for the CLOROMAX™ Technology to create a protective shield? How many times do I have to use it? If I use other cleaners in between bleaching, will they take away the CLOROMAX™ shield?

Clorox's answer:

The efficacy of CLOROMAX™ Technology will vary based on the surface, soil, environment and time elapsed since application. CLOROMAX™ Technology provides maximum benefit when used as directed consistently and repeatedly on a surface. Clorox recommends a minimum of 3–5 consecutive applications to promote the easier cleaning benefit. Do not use other cleaners in between bleach surface treatments, as they may remove the CLOROMAX™ protective layer.

Still seeking answers? Ask away
Is Clorox^® Regular-Bleach₂ with CLOROMAX™ Technology still safe to use in emergency situations (i.e., natural disasters, disinfecting drinking water, etc.)?

Is Clorox^® Regular-Bleach₂ with CLOROMAX™ Technology still safe to use in emergency situations (i.e., natural disasters, disinfecting drinking water, etc.)?

Clorox's answer:

Yes. Clorox^® Regular-Bleach₂ with CLOROMAX™ Technology is still approved by the EPA for emergency water disinfection. See the EPA registration (Reg. No. 5813-114, located at https://www.epa.gov/safepestcontrol/search-registered-pesticide-products) for complete instructions for emergency water disinfection.

Still seeking answers? Ask away
Will Clorox^® Regular-Bleach₂ with CLOROMAX™ still disinfect and sanitize?

Will Clorox^® Regular-Bleach₂ with CLOROMAX™ still disinfect and sanitize?

Clorox's answer:

Yes, Clorox^® Regular-Bleach₂ with CLOROMAX™ continues to effectively clean, disinfect, sanitize, whiten and deodorize across a variety of needs. In fact, our bleach now disinfects and sanitizes the same germs as before plus 21 more, for a total of 64 germs*. For a complete list of the usage instructions, please view the full EPA registration at https://www.epa.gov/safepestcontrol/search-registered-pesticide-products and search for Reg. No. 5813-114.

* Final disinfecting claims pending EPA registration

Still seeking answers? Ask away
Where can I get coupons for Clorox^® Regular-Bleach₂ with CLOROMAX™?

Where can I get coupons for Clorox^® Regular-Bleach₂ with CLOROMAX™?

Clorox's answer:

Check the Offers page to see if there are coupons available for Clorox^® Regular-Bleach₂ with CLOROMAX™. And sign up for the Clorox® newsletter to find out about new coupons via e-mail.

Still seeking answers? Ask away
Where can I buy Clorox^® Regular-Bleach₂ with CLOROMAX™?

Where can I buy Clorox^® Regular-Bleach₂ with CLOROMAX™?

Clorox's answer:

You can find Clorox^® Regular-Bleach₂ with CLOROMAX™ at local stores by visiting the Shop Now button. It's a good idea to call the store before going, to make sure they have it in stock. If you have any trouble finding it at a nearby store, you can also buy it online.

Still seeking answers? Ask away

Product Benefits (5)

Is the new Clorox^® Regular-Bleach₂ with CLOROMAX™ more expensive?

Is the new Clorox^® Regular-Bleach₂ with CLOROMAX™ more expensive?

Clorox's answer:

No, Clorox^® Performance Bleach₁ with CLOROMAX™ does not cost more.

Still seeking answers? Ask away
How is Clorox letting people know about the new formulation?

How is Clorox letting people know about the new formulation?

Clorox's answer:

Clorox will be letting consumers know about the change in a variety of ways. The bottle label will have a gold shield promoting the new patented CLOROMAX™ Technology. In many stores there will be additional signage. In addition, we will be letting consumers know via our advertising, public relations materials, website and social media.

Still seeking answers? Ask away
What are the benefits of Clorox^® Regular-Bleach₂ with CLOROMAX™ Technology and how is it different from the previous formulation?

What are the benefits of Clorox^® Regular-Bleach₂ with CLOROMAX™ Technology and how is it different from the previous formulation?

Clorox's answer:

Clorox^® Regular-Bleach₂ with CLOROMAX™ Technology packs the effective whitening, dirt-fighting and disinfecting power you love and trust, plus it protects surfaces* and keeps clothes whiter longer† for a powerful, protecting and easier clean. When used as directed the patented CLOROMAX™ Technology invisibly adheres to hard surfaces, forming a protective shield that repels stains to make cleaning quicker and easier.

* By reducing soil adhesion
† vs. Clorox^® Performance Bleach₁

Still seeking answers? Ask away
Why did you reformulate when there wasn’t anything wrong with the current version?

Why did you reformulate when there wasn’t anything wrong with the current version?

Clorox's answer:

Clorox is always working to innovate and deliver products that delight our consumers. New Clorox^® Regular-Bleach₂ with CLOROMAX™ Technology packs the effective whitening, dirt-fighting and disinfecting power you love and trust. Now, it also protects surfaces and keeps clothes whiter longer for a powerful, protecting and easier clean.

Still seeking answers? Ask away
Does the lower concentration of sodium hypochlorite mean that this bleach is less effective on germs? Will it still whiten as well? Will it still kill mold and mildew?

Does the lower concentration of sodium hypochlorite mean that this bleach is less effective on germs? Will it still whiten as well? Will it still kill mold and mildew?

Clorox's answer:

New Clorox^® Regular-Bleach₂ with CLOROMAX™ delivers the effective cleaning and whitening power that you love and trust, now with the added benefit of surface protection. In fact, Clorox^® Regular-Bleach₂ with CLOROMAX™ is now registered to disinfect and sanitize 4 more germs (for a total of 49 individual germs, compared with 45 germs killed with the previous Clorox^® Regular-Bleach₂). The use instructions and dilutions have changed for some individual organism disinfections —
please see the EPA registration master label (Reg. No. 5813-111, located at https://iaspub.epa.gov/apex/pesticides/f?p=PPLS:1) for detailed disinfection instructions. Clorox^® Regular-Bleach₂ with CLOROMAX™ still effectively kills mold and mildew, and removes their stains.

Still seeking answers? Ask away

What People Are Saying

Clorox® Regular-Bleach₂ with CLOROMAX™
Overall Rating

4.8 out of 5
Total reviews

10949
Satisfaction

99%

of customers recommend this product

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