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What's new in Clorox® Regular Bleach2 with CLOROMAX® ?
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We have reformulated our flagship product —Clorox® Regular Bleach2 — to make our product even better. While maintaining versatile, affordable and powerful cleaning performance, Clorox® Regular Bleach2 with CLOROMAX® now solves two crucial and unmet needs:
• Keeps clothes whiter longer* —every time they are washed in the laundry
• Cleans and protects surfaces —for an easier and faster clean
*Based on stain removal vs. detergent alone
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What is CLOROMAX® Technology?
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CLOROMAX® is our patented technology of polymers that:
• Helps reduce soil adhesion to surfaces and provides a quicker and easier clean
• Improves performance between Clorox® Regular Bleach2 and detergents to deliver brighter and longer-lasting whites than before
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What are the changes in bleach concentration?
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The new Clorox® Regular Bleach2 with CLOROMAX® Technology formula contains 6.0% sodium hypochlorite, compared to 8.25% in the previous formulation. With the addition of CLOROMAX® Technology, the additional concentration of sodium hypochlorite is not necessary to deliver the confidence of a Clorox® Clean that our consumers know and trust.
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Is CLOROMAX® Technology safe?
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Yes. Clorox® Regular Bleach2 with CLOROMAX® Technology is safe when used as directed. This product is registered with the Environmental Protection Agency for numerous health-sensitive uses, such as emergency water disinfection, food contact surface sanitization and swimming pool disinfection.
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Is CLOROMAX® technology harmful to my family, pets or the environment? Will it ruin surfaces, equipment or clothes?
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When used as directed, Clorox® Regular Bleach2 with CLOROMAX® should not pose hazards to children, pregnant women, pets or the environment. This product is registered with the Environmental Protection Agency for numerous health-sensitive uses, such as emergency water disinfection, food contact surface sanitization and swimming pool disinfection. The protective CLOROMAX® barrier is invisible and will not harm any materials or fabrics on which bleach is approved for use.
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Is it safe to mix Clorox® Regular Bleach2 with CLOROMAX® with other household cleaning products?
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No. We don’t recommend mixing Clorox® Regular Bleach2 with CLOROMAX® with other household chemicals, since toxic fumes could result.
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Is Clorox® Regular Bleach2 with CLOROMAX® safe for septic systems?
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Yes. When used as directed, Clorox® Regular Bleach2 with CLOROMAX® is safe to use in septic systems. The bleach breaks down rapidly to mostly salt and water.
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Can I use Clorox® Regular Bleach2 with CLOROMAX® to gargle, brush my teeth, or clean cuts and scrapes?
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No. Clorox® Regular Bleach2 with CLOROMAX® is not for personal usage.
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Is Clorox® Regular Bleach2 with CLOROMAX® flammable?
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No, Clorox® Regular Bleach2 with CLOROMAX® is over 90% water and is not flammable.
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What is the shelf life of Clorox® Regular Bleach2 with CLOROMAX®?
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Clorox® Regular Bleach2 with CLOROMAX® should be replaced every year. Store this product upright in a cool, dry area, away from direct sunlight and heat to avoid deterioration.
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What organisms does Clorox® Regular Bleach2 with CLOROMAX® kill?
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Clorox® Regular Bleach2 with CLOROMAX® disinfects and sanitizes 64 different organisms. Please check the product's EPA-registered master label for exact organisms and dosage instructions.
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Where can I find information and usage instructions for Clorox® Regular Bleach2 with CLOROMAX®?
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Click here to find usage information and usage instructions.
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Are the usage/dilution instructions different? If so, how?
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Dilution and usage instructions have changed for some uses, including the following instances:
-Laundry sanitization
-Sanitizing non-food-contact surfaces, garbage cans and diaper pails
-Sanitizing wooden cutting boards
-Sanitizing dishcloths and rags
-Removal of mold and mildew from hard, nonporous surfaces
Please see the usage chart for a full list of changes.
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How long does it take for the CLOROMAX® Technology to create a protective shield? How many times do I have to use it? If I use other cleaners in between bleaching, will they take away the CLOROMAX® shield?
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The efficacy of CLOROMAX® Technology will vary based on the surface, soil, environment and time elapsed since application. CLOROMAX® Technology provides maximum benefit when used as directed consistently and repeatedly on a surface. Clorox recommends a minimum of 3–5 consecutive applications to promote the easier cleaning benefit. Do not use other cleaners in between bleach surface treatments, as they may remove the CLOROMAX® protective layer.
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Is Clorox® Regular Bleach2 with CLOROMAX® Technology still safe to use in emergency situations (i.e., natural disasters, disinfecting drinking water, etc.)?
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Will Clorox® Regular Bleach2 with CLOROMAX® still disinfect and sanitize?
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Yes, Clorox® Regular Bleach2 with CLOROMAX® continues to effectively clean, disinfect, sanitize, whiten and deodorize across a variety of needs. In fact, our bleach now disinfects and sanitizes the same germs as before plus 21 more, for a total of 64 germs*. For a complete list of the usage instructions, please view the full EPA registration at https://www.epa.gov/safepestcontrol/search-registered-pesticide-products and search for Reg. No. 5813-114.
* Final disinfecting claims pending EPA registration
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Where can I get coupons for Clorox® Regular Bleach2 with CLOROMAX®?
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Check the Coupons page to see if there are coupons available for Clorox® Regular Bleach2 with CLOROMAX®. And sign up for the Clorox® newsletter to find out about new coupons via e-mail.
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Where can I buy Clorox® Regular Bleach2 with CLOROMAX®?
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You can find Clorox® Regular Bleach2 with CLOROMAX® at local stores by visiting the Where to Buy page. It's a good idea to call the store before going, to make sure they have it in stock. If you have any trouble finding it at a nearby store, you can also buy it online.
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Is the new Clorox® Regular Bleach2 with CLOROMAX® more expensive?
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No, Clorox® Performance Bleach1 with CLOROMAX® does not cost more.
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How is Clorox letting people know about the new formulation?
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Clorox will be letting consumers know about the change in a variety of ways. The bottle label will have a gold shield promoting the new patented CLOROMAX® Technology. In many stores there will be additional signage. In addition, we will be letting consumers know via our advertising, public relations materials, website and social media.
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What are the benefits of Clorox® Regular Bleach2 with CLOROMAX® Technology and how is it different from the previous formulation?
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Clorox® Regular Bleach2 with CLOROMAX® Technology packs the effective whitening, dirt-fighting and disinfecting power you love and trust, plus it protects surfaces* and keeps clothes whiter longer† for a powerful, protecting and easier clean. When used as directed the patented CLOROMAX® Technology invisibly adheres to hard surfaces, forming a protective shield that repels stains to make cleaning quicker and easier.
* By reducing soil adhesion
† vs. Clorox® Performance Bleach1
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Why did you reformulate when there wasn’t anything wrong with the current version?
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Clorox is always working to innovate and deliver products that delight our consumers. New Clorox® Regular Bleach2 with CLOROMAX® Technology packs the effective whitening, dirt-fighting and disinfecting power you love and trust. Now, it also protects surfaces and keeps clothes whiter longer for a powerful, protecting and easier clean.
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Does the lower concentration of sodium hypochlorite mean that this bleach is less effective on germs? Will it still whiten as well? Will it still kill mold and mildew?
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New Clorox® Regular Bleach2 with CLOROMAX® delivers the effective cleaning and whitening power that you love and trust, now with the added benefit of surface protection. In fact, Clorox® Regular Bleach2 with CLOROMAX® is now registered to disinfect and sanitize 4 more germs (for a total of 49 individual germs, compared with 45 germs killed with the previous Clorox® Regular Bleach2). The use instructions and dilutions have changed for some individual organism disinfections —
please see the EPA registration master label (Reg. No. 5813-111, located at https://iaspub.epa.gov/apex/pesticides/f?p=PPLS:1) for detailed disinfection instructions. Clorox® Regular Bleach2 with CLOROMAX® still effectively kills mold and mildew, and removes their stains.
How-To
