We have reformulated our flagship product —Clorox^® Regular Bleach₂ — to make our product even better. While maintaining versatile, affordable and powerful cleaning performance, Clorox^® Regular Bleach₂ with CLOROMAX® now solves two crucial and unmet needs:
• Keeps clothes whiter longer* —every time they are washed in the laundry

• Cleans and protects surfaces —for an easier and faster clean

*Based on stain removal vs. detergent alone

CLOROMAX® is our patented technology of polymers that:
• Helps reduce soil adhesion to surfaces and provides a quicker and easier clean
• Improves performance between Clorox^® Regular Bleach₂ and detergents to deliver brighter and longer-lasting whites than before

The new Clorox^® Regular Bleach₂ with CLOROMAX® Technology formula contains 6.0% sodium hypochlorite, compared to 8.25% in the previous formulation. With the addition of CLOROMAX® Technology, the additional concentration of sodium hypochlorite is not necessary to deliver the confidence of a Clorox® Clean that our consumers know and trust.

Yes. Clorox^® Regular Bleach₂ with CLOROMAX® Technology is safe when used as directed. This product is registered with the Environmental Protection Agency for numerous health-sensitive uses, such as emergency water disinfection, food contact surface sanitization and swimming pool disinfection.

When used as directed, Clorox^® Regular Bleach₂ with CLOROMAX® should not pose hazards to children, pregnant women, pets or the environment. This product is registered with the Environmental Protection Agency for numerous health-sensitive uses, such as emergency water disinfection, food contact surface sanitization and swimming pool disinfection. The protective CLOROMAX® barrier is invisible and will not harm any materials or fabrics on which bleach is approved for use.

No. We don’t recommend mixing Clorox^® Regular Bleach₂ with CLOROMAX® with other household chemicals, since toxic fumes could result.

Yes. When used as directed, Clorox^® Regular Bleach₂ with CLOROMAX® is safe to use in septic systems. The bleach breaks down rapidly to mostly salt and water.

No. Clorox^® Regular Bleach₂ with CLOROMAX® is not for personal usage.

No, Clorox^® Regular Bleach₂ with CLOROMAX® is over 90% water and is not flammable.

Clorox^® Regular Bleach₂ with CLOROMAX® disinfects and sanitizes 64 different organisms. Please check the product's EPA-registered master label for exact organisms and dosage instructions.

Click here to find usage information and usage instructions.

Dilution and usage instructions have changed for some uses, including the following instances:
-Laundry sanitization
-Sanitizing non-food-contact surfaces, garbage cans and diaper pails
-Sanitizing wooden cutting boards
-Sanitizing dishcloths and rags
-Removal of mold and mildew from hard, nonporous surfaces

Please see the usage chart for a full list of changes.

The efficacy of CLOROMAX® Technology will vary based on the surface, soil, environment and time elapsed since application. CLOROMAX® Technology provides maximum benefit when used as directed consistently and repeatedly on a surface. Clorox recommends a minimum of 3–5 consecutive applications to promote the easier cleaning benefit. Do not use other cleaners in between bleach surface treatments, as they may remove the CLOROMAX® protective layer.

Yes. Clorox^® Regular Bleach₂ with CLOROMAX® Technology is still approved by the EPA for emergency water disinfection. See the EPA registration (Reg. No. 5813-114, located at https://www.epa.gov/safepestcontrol/search-registered-pesticide-products) for complete instructions for emergency water disinfection.

Yes, Clorox^® Regular Bleach₂ with CLOROMAX® continues to effectively clean, disinfect, sanitize, whiten and deodorize across a variety of needs. In fact, our bleach now disinfects and sanitizes the same germs as before plus 21 more, for a total of 64 germs*. For a complete list of the usage instructions, please view the full EPA registration at https://www.epa.gov/safepestcontrol/search-registered-pesticide-products and search for Reg. No. 5813-114.

* Final disinfecting claims pending EPA registration

Check the Coupons page to see if there are coupons available for Clorox^® Regular Bleach₂ with CLOROMAX®. And sign up for the Clorox® newsletter to find out about new coupons via e-mail.

You can find Clorox^® Regular Bleach₂ with CLOROMAX® at local stores by visiting the Where to Buy page. It's a good idea to call the store before going, to make sure they have it in stock. If you have any trouble finding it at a nearby store, you can also buy it online.

No, Clorox^® Regular Bleach₂ with CLOROMAX® does not cost more.

Clorox will be letting consumers know about the change in a variety of ways. The bottle label will have a gold shield promoting the new patented CLOROMAX® Technology. In many stores there will be additional signage. In addition, we will be letting consumers know via our advertising, public relations materials, website and social media.

Clorox^® Regular Bleach₂ with CLOROMAX® Technology packs the effective whitening, dirt-fighting and disinfecting power you love and trust, plus it protects surfaces* and keeps clothes whiter longer† for a powerful, protecting and easier clean. When used as directed the patented CLOROMAX® Technology invisibly adheres to hard surfaces, forming a protective shield that repels stains to make cleaning quicker and easier.

* By reducing soil adhesion
† vs. Clorox^® Performance Bleach₁

Clorox is always working to innovate and deliver products that delight our consumers. New Clorox^® Regular Bleach₂ with CLOROMAX® Technology packs the effective whitening, dirt-fighting and disinfecting power you love and trust. Now, it also protects surfaces and keeps clothes whiter longer for a powerful, protecting and easier clean.

New Clorox^® Regular Bleach₂ with CLOROMAX® delivers the effective cleaning and whitening power that you love and trust, now with the added benefit of surface protection. In fact, Clorox^® Regular Bleach₂ with CLOROMAX® is now registered to disinfect and sanitize 4 more germs (for a total of 49 individual germs, compared with 45 germs killed with the previous Clorox^® Regular Bleach₂). The use instructions and dilutions have changed for some individual organism disinfections —
please see the EPA registration master label (Reg. No. 5813-111, located at https://iaspub.epa.gov/apex/pesticides/f?p=PPLS:1) for detailed disinfection instructions. Clorox^® Regular Bleach₂ with CLOROMAX® still effectively kills mold and mildew, and removes their stains.