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The “White” Stuff

Calling all fashionistas: white pants, blouses and handbags are all the fashion rage –  even after Labor Day. I’m not kidding! The archaic “rule” prohibiting white to be worn other than between Memorial Day and Labor Day has been largely brushed aside. According to legend, wearing white after Labor Day was discouraged because it was considered not protective enough from colder temperatures and weather. Understandably, wearing lightweight white pants during a blizzard makes about as much sense as wearing no pants at all. But, most people have the sense to dress in what will keep them most comfortable, given the weather and the occasion. I wear white every day, regardless of the time of year. 🙂

White has long represented purity, cleanliness and innocence, which helps explain its prominence on the wedding circuit. In 1858, Princess Victoria’s white wedding dress  set off the trend of wearing the white wedding gown. Despite all the variations in the style of wedding dresses — from a lavish, long Vera Wang gown to an off-the-rack, knee-length mini-dress – most American brides opt for a white gown to celebrate their “big day.”

Because of their pureness – and their ability to reveal stains – keeping white garments their “whitest” is critical in the fashion world as well as at home. Luckily, Regular Bleach helps make this an easy task – just add it to your white wash!

The easiest way:
Pour Clorox® Regular Bleach2 (scented or regular) into your bleach dispenser. If you don’t have a dispenser, simply pour in Clorox® Regular Bleach2 (scented or regular) along with your detergent as your washing machine fills with water. Use 3/4 cup for a standard washer, 1 1/4 cup for an extra large washer. Add clothes after agitation has begun.

Also, later this summer, be on the lookout in your laundry aisle for a new product I’ve been working on in the lab with my team – a new, improved way to help keep your whites their whitest! The Unexpected Bleach is on its way!!