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Clorox Believes that Clean Matters

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Clorox believes clean is more than getting rid of dirt and germs. Sure, it's about wiping away what came before, but it's also about celebrating what happens after. Clean is just the beginning. What comes next is everything.

what comes next project

At Clorox, we’re committed to transforming lives through the power of clean, and we’re doing it with projects big and small.

That’s where you come in.

Join the What Comes Next Project, and see how we can all create a cleaner world, together.

Clean Matters Cleaner spaces can make a happier home

See how clean transforms lives

Helping Our Community

Clorox Cares

Helping others thrive is the focus of everything we do at Clorox. Our commitment is found in the products we sell and the projects we've funded around the world. From sanitizing water in South America to saving native trees in the United States, Clorox knows that clean matters.

Learn About Our Causes

Stay in the know about bleach.

The Truth about bleach
a man and two kids looking at a screen

Myth or Fact?

Clorox bleach damages equipment and surfaces.

We Go Way Back

We've been a staple of American households for over a century - and we're just getting started.

  • 1913
  • 1922
  • 1932
  • 1944
  • 1953
  • 1968
  • 1974
  • 1988
  • 1994
  • 2006
  • 2013
  • 1913

    Five businessmen invest $100 each to found America's first commercial liquid bleach factory, the Electro-Alkaline Company.

    an old car
  • 1922

    The Electro-Alkaline Company changes its name to the Clorox Chemical Corporation.

    Clorox name change certificate
  • 1932

    Clorox liquid bleach for home use achieves national distribution in its iconic quart-sized container.

    an old quart-sized container
  • 1941

    Clorox earns the respect of consumers when it refuses to dilute its liquid bleach due to shortages of chlorine gas during WW2.

    Clorox ad from 1941
  • 1953

    The first local television commercials for Clorox® Liquid Bleach appear.

    Clorox ad from 1953
  • 1968

    Clorox common stock, previously traded over the counter, begins trading on the New York Stock Exchange.

    The Clorox Company logo
  • 1974

    Clorox makes its first appearance on the Fortune 500 list.

    Clorox ad from 1974
  • 1988

    The Clorox company buys a 24-story building located at 1221 Broadway in Oakland, California, which serves as its headquarters.  Since the day we were founded, The Clorox Company has been proud to call Oakland, California, our home. When other U.S. corporations were fleeing troubled downtowns in the 1970s, we moved our main offices from the outskirts to the city center as part of a major urban renewal project.

    window of the Clorox building
  • 1994, the company's first website, goes live on Dec. 11, 1994.

    graphic from circa 1994
  • 2006

    Clorox earns a 100% rating on the Human Rights Campaign Corporate Equality Index, a nationally recognized measure of gay, lesbian, bisexual and transgender equality in the workplace.

    Human Rights Campaign logo
  • 2013

    Clorox celebrates its 100-year anniversary, placing itself in the top 1% of companies.

    Clorox 100 Year Anniversary

See the whole story on the Clorox Company website (opens in a new tab)