Clorox Believes that Clean Matters
Clorox believes clean is more than getting rid of dirt and germs. Sure, it's about wiping away what came before, but it's also about celebrating what happens after. Clean is just the beginning. What comes next is everything.
what comes next project
At Clorox, we’re committed to transforming lives through the power of clean, and we’re doing it with projects big and small.
That’s where you come in.
Join the What Comes Next Project, and see how we can all create a cleaner world, together.
Clean Matters Cleaner spaces can make a happier home
See how clean transforms lives
Helping Our Community
Clorox Cares
Helping others thrive is the focus of everything we do at Clorox. Our commitment is found in the products we sell and the projects we've funded around the world. From sanitizing water in South America to saving native trees in the United States, Clorox knows that clean matters.
Featured Articles
Myth or Fact?
Clorox bleach damages equipment and surfaces.
We Go Way Back
We've been a staple of American households for over a century - and we're just getting started.
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1913
Five businessmen invest $100 each to found America's first commercial liquid bleach factory, the Electro-Alkaline Company.
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1922
The Electro-Alkaline Company changes its name to the Clorox Chemical Corporation.
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1932
Clorox liquid bleach for home use achieves national distribution in its iconic quart-sized container.
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1941
Clorox earns the respect of consumers when it refuses to dilute its liquid bleach due to shortages of chlorine gas during WW2.
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1953
The first local television commercials for Clorox® Liquid Bleach appear.
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1968
Clorox common stock, previously traded over the counter, begins trading on the New York Stock Exchange.
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1974
Clorox makes its first appearance on the Fortune 500 list.
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1988
The Clorox company buys a 24-story building located at 1221 Broadway in Oakland, California, which serves as its headquarters. Since the day we were founded, The Clorox Company has been proud to call Oakland, California, our home. When other U.S. corporations were fleeing troubled downtowns in the 1970s, we moved our main offices from the outskirts to the city center as part of a major urban renewal project.
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1994
Clorox.com, the company's first website, goes live on Dec. 11, 1994.
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2006
Clorox earns a 100% rating on the Human Rights Campaign Corporate Equality Index, a nationally recognized measure of gay, lesbian, bisexual and transgender equality in the workplace.
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2013
Clorox celebrates its 100-year anniversary, placing itself in the top 1% of companies.
See the whole story on the Clorox Company website (opens in a new tab)