Rethink what makes you feel good.

We worked with a team of neuroscientists. They developed the “Feel-Good Index,” a score based on brain patterns measured during different activities. Their devices use EEG, measuring electrical activity in the brain to look for something called Frontal Alpha Asymmetry (FAA), which means greater activation in the left frontal region of the brain relative to the right. This is an indication of emotional response and motivation, aka good feelings. For each participant, scientists analyzed how cleaning with Clorox stacked up on the Feel Good Index against common feel-good activities.

Thank you to our partners at global neurotech leader, EMOTIV, for making our Feel-Good experiment possible. EMOTIV used electroencephalography (EEG) technology to measure brain activity while participants engaged in activities, which were scored on a Feel-Good Index.

Nikolas Williams
EMOTIV Senior Research Scientist