new products

Our Newest Innovations: Not to brag. But they're pretty awesome.

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Leave every surface in your home spring fresh.

Clorox® Fraganzia®
Multi-Purpose Wipes

Clorox® Fraganzia® Multi-Purpose Wipes will clean most surfaces in your home. A convenient cleaner that leaves your home fresh-smelling clean.

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Cleans like Clorox, and now with amazing scents!

Multi-surface cleaning sprays and disinfecting wipes that delivers a powerful clean and smell amazing.

New Clorox® Scentiva™! Experience our amazing scents that have the power of Clorox — they clean, disinfect, deodorize and freshen your home.

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Water-activated solid bleach crystals. No spilling or splashing!

Clorox® Control Bleach Crystals™

The Clorox® Bleach power you love is now even easier to use. Introducing new Clorox® Control Bleach Crystals™! These innovative solid bleach crystals only start working when mixed with water, so you can wash and clean with added control. Get all the confidence of a Clorox bleach clean, with no spilling or splashing!

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Water-activated solid bleach packs. Easy to toss and go!

Clorox® Control Bleach Packs™

The Clorox® Bleach power you love is now even easier to use. Introducing new Clorox® Control Bleach Packs™! These innovative solid bleach packs only start working when mixed with water, so you can wash and clean with added control. Get all the confidence of a Clorox bleach clean, with no spilling or splashing!

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Powerful cleaning without the hassle!

Just wet, scrub and toss.

New Clorox® ScrubSingles™ kitchen pads are strong, flexible and disposable pads pre-loaded with Clorox cleaner that power through stuck-on messes.

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Powerful cleaning without the hassle!

Just wet, scrub and toss.

New Clorox® ScrubSingles™ bathroom pads are strong, flexible and disposable pads pre-loaded with Clorox cleaner that power through soap scum and grime.

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Dust an entire room with one wipe!

Look out dust, hair and allergens...

New Clorox® Triple Action Dust Wipes have the clinging power to grab and hold onto dust, allergens* and even hair. These dry, non-abrasive wipes are safe to use on all your household surfaces.

*pet dander, dust mite matter and pest matter

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Tough urine stains and odors don't stand a chance

Clorox® Urine Remover

Does your cleaner kill odors or mask them with perfume? Clorox® Urine Remover actually breaks down urine to eliminate odors. And it removes stains with the cleaning power of hydrogen peroxide.

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Cleaning bleach with the fresh scent of Lemon Fresh® Pine-Sol®

Engage your senses with the deep citrus fragrance of new Clorox® Bleach with the scent of Lemon Fresh Pine-Sol®.

It works great on kitchen and bathroom surfaces including sinks, floors, walls and countertops. And it’s the product you want close by when you’re doing laundry and want to keep those whites white.

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Get a Clorox white while keeping colors bright

Clorox® Oxi Max Radiant White® Laundry Stain Remover

New Clorox® Oxi Max Radiant White® powder removes tough stains, brightens your whites and is safe for colors.

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More stain- fighting power on both fabrics and surfaces

Clorox 2® Oxi Max® Stain and Odor Remover

A multipurpose cleaner with more stain-fighting power than detergent alone. Removes stains and eliminates odors on colored and white fabric, as well as carpets and other household surfaces. Works great on stains such as mud, coffee and red wine.