Bleach’s Big Role in Disaster Relief

Guest post: Trevor Riggen
Bleach’s Big Role in Disaster Relief

Responding Together With Bleach
Whether it’s a natural disaster or a brief emergency, bleach plays a crucial role in providing relief — both to families across the country, and in your home. What may be surprising is the same bleach used by crisis experts like The American Red Cross is the same you can use in your own home when your water supply is compromised.

The American Red Cross
The Red Cross staff and volunteers help families across the country prepare for emergencies and disasters — everything from hazardous floods and home fires to severe hurricanes. Providing communities with the necessary emergency items and services to remain resilient during crisis is essential for mitigating destruction and loss of life.

How Bleach Helps
But sometimes disasters create more needs than any one organization can meet. That’s why Red Cross works closely with community and corporate partners like Clorox to help meet the demand for emergency supplies, such as bleach. In fact, for the past 42 years, Clorox has generously provided bleach, which the Red Cross has used at home and around the world during times of disaster, specifically for floods.

Bleach helps in flood relief efforts by sanitizing hard surfaces after cleaning with soap and water. Certain types of bleach can also help clean unsanitary drinking water when boiling water isn’t an option.

An Invaluable Partner
“Clorox is an invaluable partner to the American Red Cross,” said Trevor Riggen, Regional Chief Executive Officer, Red Cross Northern California Coastal Region. “Their donations help victims of disaster recover during the most difficult times and we are all so grateful.”

As a valued member of the Red Cross Disaster Responder Program, Clorox pledges donations every year to help the Red Cross prepare and respond to relief and recovery efforts. These donations support disasters of all sizes, at no cost, regardless of income.

In Your Own Home
In every household, the Red Cross recommends having an emergency plan so everyone knows what to do and where to go when disaster strikes. It’s also important to have some basic supplies on hand in case you need to evacuate or stay home for a few days. Some items to consider are water, food, flashlights, batteries and a NOAA weather radio. Protective clothing, rubber gloves, and cleaning supplies such as household liquid bleach are also helpful.