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Color Safe Bleach: Not a Misnomer!

Here at Clorox, we always have a number of new products in the pipeline! We’ve launched another new laundry product this spring, building our line of color safe bleach products.

We all know how great Clorox® Regular Bleach2 is for getting your whites clean and stain free. I’m always asked, “But what do you do for colored clothes?” My recommendation is Clorox2® Bleach for Colors. I have talked about Clorox2® Bleach for Colors several times in my previous posts. Clorox 2 contains a milder, oxygen bleach which makes it color-safe. So on your colored clothes, you can pretreat stains and soils and/or add it to your wash. It cleans better than detergent alone, brightens colors and removes tough stains.

Clorox2® Bleach for Colors is a specially formulated to be safe on washable colors and fabrics. It comes in both liquid and powder forms. Typically, I recommend the liquid for its’ ease of pretreating, but the powder form is great when you have really tough problems like outdoor stains and soils.

Finally, just like regular bleach, sometimes you’re not sure if it’s ok to use the product on a specific item. We have a quick bleachability test, so you know it’s safe to add Clorox2. Simply add a drop in a hidden area; Rinse after ~ 5 minutes and air dry. No color change means that it’s OK to use Clorox2.

More details on the new product in my next posting!