I thought it might be a good time to quickly review some of the special properties of Clorox Bleaches. Some of you may have seen the Sunday insert/coupon and logged on to check out my blog. I try to provide a quick source of laundry and product knowledge and allow you to provide comments or ask questions.
Whitest Whites Patented Technology
You may have seen this banner on some of our bleach labels and wondered what this is all about. Clorox scientists have known for some time that the wash water contains a variety of minerals and metals like iron and manganese that are introduced by water supplies, stains and soils. Unfortunately, these can react with sodium hypochlorite, our bleach active, and form color bodies that deposit and discolor/yellow clothes. The good news is we also found a special polymer, polyacrylate, that acts like a sponge in the wash water to quickly complex or tie-up the metals so they can NOT react with the hypochlorite or deposit on your clothes. Being the smart guys that we are, we patented this discovery and started using the best polymer in Clorox Bleaches. That means no other bleach, private label, store, warehouse, etc. will have this material and be able to protect your clothes like Clorox does. Thus, Whitest Whites Patented Technology is your assurance that you’re getting the best liquid bleach performance when you buy Clorox bleaches.
A couple of other reasons: