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Ask Dr. Laundry

The Passing of the Bleach Bottle

By Dr. Laundry July 13, 2010

All good things eventually come to an end. This is my final post as Dr. Laundry. Kinda happy, and kinda sad….

More than four years ago, I got the opportunity of a lifetime. I was approached by Clorox’s Public Relations department to do something called a blog. After lengthy discussions, they convinced me to help interpret technical information and be the interface for inquisitive people and the Clorox Company. I could use my technical experience from developing and performance testing a host of Clorox laundry products to write about a laundry subjects of interest help solve problems for consumers. While it started slowly, very soon we were receiving a wide range of questions, which were answered and then posted on the blog.

Since these humble beginnings, we have really expanded our outreach. Some of our efforts included:

  • Developing a wide range of ads to support several Clorox laundry products

  • Answering numerous magazine, newspaper editor and website inquiries

  • Developing a Holiday Stain Hotline (1-877-STAIN411) to help solve the most frequent holiday stains, which spawned the Summer Stain Hotline (1-877-STAIN411) to help solve the summer stain problems

  • Creating nine videos on a range of laundry and bleach topics for the blog

  • Supporting the introduction of several new and improved Clorox laundry products

  • And finally, creating myStain mobile app for those seeking on-the-go stain removal advice

All this couldn’t have happened without behind-the-scene support from these and others:

  • Clorox PR – Mary O., Laura H., Aileen Z., Kathy H. and David K.

  • Clorox Technical – Bill S., Greg VB., Dave DeL., Jake C., Jim W., Noe G., Cris S., and Krishna R.

  • Ketchum – Rita G., Sue M., Mary S. and Mariel S.

So as the Sugarland song says, “… There’s got to be something more, something more than this,” and I think that I have found it in Arizona. Finally, one of my all-time favorites, what I call the “Second National Anthem,” is from Brooks & Dunn: “only in America. Everybody gets a chance, everybody gets to dance.” What you do with that opportunity determines your happiness and fortune.

Obviously, I’ve been extremely lucky, fortunate and very happy with my choices. Now, me, my wife and Chevy SSR are beginning the process of adapting to life in Arizona. If you are in the Tucson area and see my silver and black SSR with DRLNDRY plates, give me a honk.

While I’m moving on, I leave you in very capable hands. I’d like to introduce you to Mary Gagliardi, a former Clorox compatriot with lots of technical and practical experience. She will continue the fine traditions that we started and provide her unique approach to keep the Dr. Laundry experience meaningful to all our loyal fans.

As I pass the bleach bottle again, I say goodbye, thanks and here’s Mary…