Lessons from Canada
I just returned from my second trip to Canada to help promote the Ultra Javex® Bleach by Clorox introduction. I made several appearances in Ottawa and Kingston this trip and in Toronto before. I really enjoyed the friendly people North of the Border.
I found that as the laundry category has been changing there is a lot of consumer confusion regarding shrinking products and usage. Those are much smaller bottles and those measuring caps seem so small. Manufacturers have removed water and made the new formulas more concentrated. To get the same results you will be using 25–50% LESS product.
It is more important than ever to follow directions; use the measuring cap and do NOT just pour your usual amount into the washer. If you are glugger and splasher, doing your usual pour will now mean you could be adding twice as much product as before. It may seem that you are using up that new bottle much faster than before because you are. Actually if you are continuing your old habits, you may find your clothes do look cleaner but that is an expensive price to pay.
There is also some potentially good news with the new liquid detergents being more concentrated makes them even better pretreaters. So now when you find those grease/oil stains, rub a little into the stain and let it sit 3–5 minutes before washing.
Same holds true for bleaches whose usage volumes have also been decreased. Be sure to look at the recommended usage amounts and try to follow them to maintain your satisfaction with your laundry products.