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Ask Dr. Laundry

Ask Dr. Laundry

INTRODUCING: NEW CLOROX® PLUS™ COLDWATER BLEACH

By Dr. Laundry February 6, 2008

In my last three posts, I discussed the ins-and-outs of cold water laundry. Today, I’m excited to share our latest introduction as a part of new Clorox® Plus™ line: Clorox® Plus™ Coldwater Bleach which starts shipping this month.

This product is specially formulated to provide powerful whitening in energy saving cold water. We have maintained the same sodium hypochlorite active level of Clorox® Regular-Bleach. Since detergent performance drops off dramatically as wash temperatures plunge, the need for good bleaching power to help shore up the sagging detergent performance will be extra important to consumers. Since consumers also expect bleach to deliver great whitening on their white items, we added extra ingredients to slightly boost the wash pH and therefore provide better whitening than using Clorox® Regular-Bleach in cold water. As always Coldwater Bleach will provide whitening better than using detergent alone. So for consumers washing in cold water, there is NOW a bleach specifically formulated for them.


Buy some (I think it will be in Wal*Mart shortly), try it and let me know what you think.