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Ask Dr. Laundry

Ask Dr. Laundry

Clorox Concentrated Bleach

By Dr. Laundry November 13, 2013

I saw a TV ad which states that Clorox does twice as many loads as bargain bleach. Is this a new product?

A little over a year ago, Clorox introduced a new concentrated version of its Clorox® Regular-Bleach, replacing the previous version. For laundry, we recommend using ½ cup of the concentrated product. Compared to using the leading non-concentrated bargain bleach when used as directed (1 cup recommended), you can wash twice as many loads with our concentrated product.